Sony on SOTC
I learned about this through a comment.
Taken from playstation.com:
"Shadow of the Colossus will be highlighted in a dedicated national print, viral and online media campaign..."
" For the viral campaign, various efforts will be conducted including a unique video comedy series, available on Heavy.com featuring scenes from the game. The video series, titled "Dr. Philprah, Colossus Whisperer," is a parody on the main character in Shadow of the Colosuss, who is portrayed as a talk-show host."
Although this doesn't confirm the giantology.net theories, it shows that SOTC is using a viral marketing campaign. Thanks to the poster of the comment. You can check out the whole article here
ADDED:
After listening to the Giantology podcast #1 I am beggining to realize that there are more theories about this whole giantology than I've seen previously. Here are the possible theories that I can think others might draw conclusions towards:
I. Believers
Believers actually believe in the whole cryptology/giants shmeal. They make arguments in regards to the videos being genuine such as it's "too high quality/large scale to be faked." They also say that there is a possible "scientific coverup" of this thing, because the scientists have somehting to gain by keeping people in the dark and completely going against what all conventional science stands for: to better mankind through advancements in knowledge.
II. Scientific non-believers
These non-believers believe that the video(s) are faked, but find no connection to viral marketing. These people are probably not in touch with the gaming community,or are, but are not familiar with SOTC.
III. Viral non-believers
A)Giantology believers
These people don't believe in the giant videos, but do believe in giantology and it's author, in that the author is just a passer-on of sorts, not involved in the viral campaign.
B)Giantology non-believers
I fall under this category. I don't believe in either the videos or the giantology blog. They believe that the blog is a part of the campaign.

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